How To Fix the Marc Johnson/Lakai Mess in 10 Easy Steps Dudes

boil the ocean

mcmj1

Mike Carroll, who knows a thing or two about dipping out on sponsors, hit up Jenkem the other day ostensibly to discuss « the future of Crailtap » but really to confront and publicly grapple with the proverbial and newly striped elephant in the room, Marc Johnson’s heavily rumored ship-jumping from Lakai to Adidas, eventually turning into one of the more noteworthy airings out in recent memory. Making clear his beef was not that Marc Johnson left, but how — popping up in the new Adidas vid without prior warning to Lakai’s owners/team/staff and with a loading dockful of fresh pro-model shoes rendered abruptly obsolete — Mike Carroll got his Rocco on in the age of information immediacy, booting Marc Johnson from Chocolate mid-interview:

J: What are you gonna do with that upcoming Marc Johnson Lakai product? What does a company usually do when this sort of thing happens?
MC: Send it…

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