Révolution industrielle chez Adidas.


This is Futurecraft. Cutting-edge craftsmanship for a revolutionary run.

Tailored for you, by you.

Introducing Futurecraft Tailored Fibre, a revolutionary manufacturing technique that enables unique footwear designs to be modified to the individual needs of any athlete.

The new prototype is the next development in our obsession to allow athletes to improve through a combination of the craft of shoemaking and cutting edge technology. The machinery used allows for the look and feel of a running shoe to be completely changed with the fibres used in production being tailored around the foot.


From the World Cup pitches to the Olympic bobsleigh ice tracks, from the swagger of the sidewalk to the strut of the catwalk, from the NBA All Stars to concert stages, adidas supports and encourages the love of the game — no matter the game.

adidas sponsors many of the world’s best athletes and icons, including:

James Harden, Caroline Wozniaki, Gareth Bale, Demarco Murray, Jessica Ennis-Hill, Robert Griffin III, Derrick Rose, Angelique Kerber, Jeremy Scott, Sachin Tendulkar, Leo Messi, Kanye West, Zinedine Zidane, David Beckham, Dan Carter, Rita Ora, Mark Gonzales, Snoop Dogg, Novak Djokovic, Yohan Blake and Damian Lillard.

adidas also has partnerships with many of the world’s best teams and leagues, including:

Chelsea FC, FC Bayern Munchen, AC Milan, Real Madrid CF, Manchester United FC, CR Flamengo, Juventus FC, England Cricket team, All Blacks rugby and the British & Irish Lions.

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Find out more at: http://adidas.com

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